For business — Broken Bot

The chaos humanity now lives in poses two challenges for businesses of any size:

Uncertainty registers as threat instead of as freedom and opportunity.
Business models have to be re-assembled — finding new uses for existing solutions. The classic "ChatGPT for dogs" move.

Re-assembling my own business model: a case

Broken Bot captures the individual experience of moving through chaos. The next step is collective: looking at how different groups move through it. Small towns vs. metros, different professions, different cultural contexts.

The obvious path is demographic forms at sign-up. An AI chatbot warned me that road brings conversion drop-off, privacy regulation, ongoing compliance work, and the risk of collecting data I never actually get around to analyzing.

First thought: go to the people who already have the infrastructure I'd need and who want the collective statistics Broken Bot generates. Corporations need to understand their teams. Cities need programs that engage people. Marketers need to understand users. Data becomes the product, not the liability. That's how participating in productive chaos changes the way you think about a business model.

If you want to talk about a collaboration — write to info@theoryofvalues.com.